From Project to Product: Leaders, Here's What It Means to You

June 7, 2023 | 11:00 AM - 12:00 PM ET

Project to product is all the rage these days. You, your boss, or your company are already talking about this. Heck, your group has been "agile" for years now, but this next phase seems to just be a repackaging of that.

In this webinar, Anne Steiner, Chief Product Coach at Cprime, will get into Project to Product from the leader's perspective. We'll explore "why we should care" and "what this really means". Then, we'll deep dive into the following keys to leadership success in driving this change:

1. Your help, involvement, and willingness to influence change is critical. Team-level change isn't enough and will yield limited benefits.
2. You need more than just engineering/IT buy-in to be successful. It takes the whole enterprise.
3. Product management is a thing. We'll learn what it is, how it is different from project management, and why it is critical to market domination and product success.

Lastly, we'll leave you with some tips for success that will guide you in driving change whether you sit at the manager, director, VP, or C-level.

Register now to save your spot!

Speakers

Anne Steiner Chief Product Coach @Cprime Anne Steiner is Cprime’s Chief Product Coach and thought leader in the area of Product Agility. Anne has more than 25 years’ experience in tech, working as a developer, product manager, coach, and executive. She has been with Cprime (and acquired companies) for nearly a decade and has stepped on every rung of the ladder in the company. She has worked as a product coach since 2015, built and led Cprime’s Product Agility practice, guided the company’s Product and Technology portfolio, and then was promoted to CEO in 2021. Today, Anne has stepped back from internal leadership responsibilities, returning her focus to working with clients and promoting product thinking.

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