From Project to Product:
“Big Rock” Constraints and How to Overcome Them

17 January 2023 | 11:00AM ET/4:00PM GMT


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Project-based thinking and process is often the largest inhibitor of achieving agility. It explains why the notion of ‘Project to Product' has gained such popularity, to the point of even becoming a buzzword in recent years.

Despite the enthusiasm about becoming a product-driven organisation, many companies still hang onto their old project-based ways due to some “big rock” constraints, including funding and separation of IT and business.

So, what can you do to make a successful shift?

Join Anne Steiner, CEO at Cprime, to explore the challenges you may face in your product agility journey, and how to overcome them. We’ll explore:

  • Common constraints you may encounter when shifting from project to product and how to address them
  • How to shift to product-based funding models
  • The role of the product manager
  • Benefits you’ll experience with true product agility

Speaker


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Anne Steiner
CEO of Cprime
Anne and her team help companies of all shapes and sizes transform from traditional, project-thinking to being product-driven organizations that emphasize technical agility and continuous learning. In her previous role, she set up cross-team discovery cadences, scales product thinking in large organizations, and teaches and mentors stakeholders in leadership and product roles.

Anne has more than 20 years of experience in tech, working as a developer, product manager, coach, and executive. She excels at helping people in product and delivery roles act as a single team, working together for the benefit of the customer.

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