The Top 5 Challenges Product Faces With Jira

June 22, 2021  |  2:00 PM ET / 11:00 AM PT

Strategy and execution are two distinct functions that make up a good product development strategy. However, many organizations tend to blur these lines in their enterprise tooling architecture. While Jira is a powerful issue tracking tool for managing agile and software development projects, a common mistake is incorporating feedback and early stage roadmap planning too soon. Thus ultimately cluttering up execution with ideas from Product Managers.

Join us to see how Product and Engineering teams are solving the "What, Why, & How" by using Productboard and Jira.

Productboard expert Alon Bartur along with special guest, Erica Jenkins - VP of Product Management at Meltwater, will join Cprime Product Coaches Duane Kenney and Dylan D’Erminio as they talk through the top challenges Product faces, the benefits of using a dedicated product management platform, and how that helps drive better outcomes for engineering teams working out of Jira. 

In this session, you’ll learn:

• How to address the "Why" to ensure you build the right products
• How to plan and prioritize within your product management platform so that Jira doesn't become cluttered with work items not ready for action
  
• How Productboard and Jira work together to have everyone focused on the right tasks, while also keeping each team and system in sync

Speakers

Duane Kenney Strategic Product Coach @Cprime Duane has worked either as or with a Product Owner for over 10 years. He is an Agile Product Coach that is passionate about helping teams delight their customers while maximizing value for the organization. Duane excels at identifying process improvement opportunities and removing waste from the system, allowing teams to focus on what they do best: building great products!

Alon Bartur Senior Director Product Management @Productboard Alon has spent his career building products that marry data and accessible user experiences. He’s currently at Productboard, where he’s helping other product teams keep customers at the heart of their product development processes. Prior to joining Productboard he held product leadership roles at Amplitude and Trifacta.

Dylan D'Erminio Product Management @Cprime Over the past few years, Dylan has successfully been developing product vision and strategy across various industries. Through SCRUM, he excels in executing quality assurance while regulating product backlogs and resolving development issues.

Erica Jenkins VP of Product Management @Meltwater Erica co-founded Expion which was acquired by Sysomos and then Meltwater in 2018. She’s focused on solving the needs of marketers for brand activation, customer experience and reporting across paid, earned and owned media. Erica offers a unique view into the challenges of scaling a product organization to deliver internal and customer communications efficiently for a global software platform.

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